Establishing the Aesthetic

BCM241 – BETA
My BETA (presentation made with Canva)
TIMELINE FOR DA

During my autoethnographic research of observing and participating in my media niche, I’ve had some epiphanies and gained knowledge that has led to several iterations in the production of my Digital Artifact. I’ve changed my persona to adhere to the appropriate language/tone for the desired platform (as discussed in my video above). I’ve increased my efficiency in making content by editing footage not shot on my old camera on my phone editing app, figured out export and sequence settings. I also have established a strong aesthetic and maintained it through audio and image to create a cohesive grid of my work on both platforms like other creators in my niche. In my observations and “personal experience” of my niche, I’ve discovered a “facet of cultural experience” that I refer to as a sense of escapism when participating in the content on TikTok (Ellis et al. 2011, p.276).

Nicksplat Rugrat GIF (Via GIPHY)

Upon recognising and observing this experience, I’ve been able to (in my opinion) create content without directly copying other people in the niche, by utilising and developing my unique style and perspective of the content. Escapism in this niche is primarily why I and the collective enjoy it, as an outlet for relaxation, appreciation and creativity (discussed more in-depth in blog post 4). So far I’ve found how out how this media niche operates within the two distinct media outlets (Instagram and TikTok), moving forward with my research I aim to discover how to improve upon my content and boost my engagement through further participation and observation.

Thank you! 🙂 Keep up to date by following @rugratbrain!

Reference List

Carolyn Ellis, Tony E Adams & Arthur P Bochner 2011, ‘Autoethnography: An Overview’, Forum, qualitative social research, vol. 12, no. 1.

Manovich, L 2019, The aesthetic society: Instagram as a life form, Data Publics, Routledge, forthcoming.

Moore, C, Barbour, K & Lee, K 2017, ‘Five dimensions of online persona’, Persona Studies, vol. 3, no. 1, pp. 1–11.

Schellewald, A 2021, ‘Communicative Forms on TikTok: Perspectives From Digital Ethnography’, International journal of communication, p. 1437–1456.

6 responses to “Establishing the Aesthetic”

  1. Carpet_Burnes Avatar
    Carpet_Burnes

    This is such a great beta. You’ve covered pretty much everything I could think of, especially when it comes to outlining your persona and the progress you’ve made. There’s fantastic integration between this post and your previous blog posts, as well as incorporating the feeds from your accounts and the overall aesthetic design of things like your timeline. The only thing that isn’t clear to me is the form your final submission will take. I’m sure you’ve thought of it and are working towards it, but that’s the only thing I’ve got to criticise.

    Liked by 1 person

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  2. Beta Comments -What do they say? Do they say things? Let’s Find Out. – James Burnes Avatar
    Beta Comments -What do they say? Do they say things? Let’s Find Out. – James Burnes

    […] Tags:BCM241, Beta, blog https://finnnellblog.wordpress.com/2021/10/08/the-last-beta/ https://blogbybrooke.home.blog/2021/10/07/beaded-jewellery-progress/ https://hallie.photo.blog/2021/10/08/establishing-the-aesthetic/ […]

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  3. caseyraud Avatar
    caseyraud

    Hi Hallie,
    What an impressive beta! Your DA has evolved so much since I last read your pitch. I really enjoyed listening to the breakdown of your persona, as the amount of depth you captured from each dimension is something I really want to do in the future. You effectively showed the work from your DA as I love the back and forth contrast you did between Instagram and TikTok the whole way through. Although you included ethical screenshots from your audience about your engagement, it would have been nice to see how you’ve implemented their feedback to your DA. For example, did they create a shift in your content? Did you ever disagree with their suggestions? I think your escapism content works perfectly with your DA as you really allowed me to grasp why that approach is best suited for you. I will say, I didn’t recognise any methods of how you are actually obtaining your data and researching, whether that’s through screenshots, notes etc. Overall you have a great understanding of the subject material as your sources and links give the reader a much deeper understanding. However, I would have loved to learn more about your epiphanies from blog 5 and if that has changed your content. Your content schedule for the next few weeks is great, so I can’t wait to see you stick to that and see what you come up with.

    Liked by 1 person

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  4. The Art of Self Reflecting – Casey Raudaschl Blog

    […] Hallie addressed every dimension of persona as I commented on the level of depth she captured and how I want to do that for the future. Overall, this criteria could not have been met better. Hallie’s material was clearly demonstrated via mentioning her aesthetics and content on both Instagram and TikTok. This is why my comment outlined the contrast that she highlighted between the platforms. However, she did not capture how her audience’s feedback was utilized, hence I gave the examples of questions she can ask herself. These questions also allowed me to self reflect on my work which I will implement in the future. The escapism approach appropriately demonstrated and expanded Hallie’s expertise in her niche which is why I commented that this approach is most suited. On both platforms she clearly displayed her experiences as an audience member in this niche. Hallie had multiple secondary sources to show her media niche activity, which is why I commended her use of links in the blog. However she failed to list how her blogs have impacted her content, which relates to the synthesis of knowledge gained from the subject.  […]

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  5. celtie Avatar
    celtie

    Hey Hallie!

    I love your beta and your content! I haven’t seen any of your previous work on it so it was refreshing to see a new DA. I think your video tone was great and engaging and you have clearly put a lot of thought and research to perfect your persona, I can tell by the great detail you have gone into. I think it was really good you were able to compare and contrast platforms and content and you responded well to your previous feedback! However, although I can tell through your links and references that you have put a lot of academic research and autoethnographic research I felt there was no discussion about your approach only your response.

    Other than that I thought it was an amazing beta and I am very interested in your DA!

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  6. Digital Artifact: The Aesthetic is Established – Just bloggin Avatar
    Digital Artifact: The Aesthetic is Established – Just bloggin

    […] persona for this niche is discussed in more detail in my persona blog post and beta, though to summarise I adapted my persona based on the platform I was producing for, due to key […]

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