BCM241 PITCH
I decided to change/narrow my media niche to focus on film/scenic videos of Instagram and TikTok, I was struggling to create a DA around my first niche. This new media niche has become a great sense of ease for me due to the calming nature of the videos and they also showcase what I love about film in their aesthetically pleasing sequences.
In my approach, as outlined further in my pitch, I’ll delve into my niche and problematise from an aesthetical analytical perspective and will thus create my persona based on my findings from these questions:
– What aesthetics appeal to audiences and why?
– Which platform is algorithmically better to distribute content?
– How do you use a combination of aesthetics to create content that appeals to the collective persona?
These questions are subject to change but are my starting point for my autoethnographic research. By first “focusing outward on the social and cultural aspects of” my “personal experience; then” by looking “inward” I can reveal answers to the questions I’ve posed and reflect them in my DA (Ellis and Bochner, 2000). My previous DA is similar to my niche already, so I’ll be able to adapt the new content onto my already established Instagram and expand the audience to TikTok with the @rugratbrain persona.
My research schedule outlines when I’ll produce and distribute content as well as keeping a weekly summary journal of my experiences and observations throughout my research. I’ll make sure to work within the ethical frameworks through “critical self-reflection” and refrain from using the words or experiences of anyone other than myself (Mertins, 2014).
Reference List
Mertens, Donna (2014) Ethical Use of Qualitative Data and Findings, The Sage Handbook of Qualitative Data Analysis (Edited by Use Flick), Sage: Los Angeles, 510 – 523.
Wall, Sarah (2006) An Autoethnography on Learning about Autoethnography, International Journal of Qualitative Methods 5 (2).
Hallie Rutter 
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